Greg Bailey

Greg Bailey

Founder, Antipodean Home

Greg Bailey is the founder of Antipodean Home and has built one of the few bedding brands to source directly from ZQRX-certified regenerative farms in New Zealand. His focus is on natural materials — wool and organic cotton — that regulate sleep temperature and eliminate the synthetics found in most conventional bedding. Before Antipodean Home, Greg worked in global content and business affairs across Fox, Sky, and eOne. He holds an MBA from Cambridge University's Judge Business School.

Why You Wake Up Damp: Humidity, Bedding, and the Air Inside Your Bed

Greg Bailey 9 minute read

Most people describe a bad night's sleep in terms of temperature: too hot, too cold, never quite right. But room temperature is only part of what your body experiences beneath the covers. The space between your skin, sleepwear and bedding forms its own... more »

Why Modern Bedding Became More Complicated Than It Needs To Be

Greg Bailey 8 minute read

The bedding category has an engineering problem. Not a problem with engineering. A problem of engineering — the tendency to invent solutions without first asking whether the diagnosis is correct. In the last two decades, bedding became a... more »

Percale vs Sateen Sheets: Which Is Better For Hot Sleepers?

Greg Bailey 9 minute read

When shopping for percale vs sateen sheets, most people focus on thread count, material, or softness. But one of the biggest factors affecting how your sheets feel overnight is something many shoppers never consider: the weave. Percale vs sateen can both... more »

Wool Duvet vs Comforter: What’s the Difference?

Greg Bailey 5 minute read

If you have seen the same wool-filled bedding described as a duvet, comforter, duvet insert, or duvet inner, you are not comparing four different products. Quick answer: A wool duvet and a wool comforter usually describe the same filled layer.... more »

Hypoallergenic Comforter & Bedding Guide: Materials, Systems & What Actually Works

Greg Bailey 7 minute read

This guide covers the complete hypoallergenic bedding system: comforter, cover, sheets, materials, care, and the sleep environment they create together. Most bedding marketed as “hypoallergenic” focuses on a single product or barrier. A... more »

Breathable Bedding Guide: Airflow, Moisture, and Sleeping Damp

Greg Bailey 4 minute read

Quick answer: Breathable bedding lets heat and moisture vapor move away from your body instead of building up overnight. It doesn't have to feel cold — it just has to keep working across every layer (comforter, cover, sheets) for eight hours, not just at... more »

Wool Comforter Guide: Fill, Weight, Construction & Care

Greg Bailey 7 minute read

A wool comforter is a filled bed covering that uses wool rather than down or synthetic fiber for insulation. Its performance depends on more than the word “wool”: fill weight, fiber quality, internal construction, shell fabric, stitching,... more »

Breathable Bedding for Night Sweats: What Bedding Can and Cannot Do

Greg Bailey 4 minute read

Quick answer: Breathable bedding cannot stop medical or hormonal night sweats. It can change the sleep environment around your body by reducing trapped heat, moving moisture vapor, and making the bed feel less damp after sweating. If you are waking up... more »

Is Wool Hypoallergenic? (Why It Works Differently to Most Bedding)

Greg Bailey 4 minute read

You may have heard wool described as naturally hypoallergenic. Then you read that wool can irritate sensitive skin. Both ideas contain part of the truth—and neither is enough to make the buying decision for you. Short answer: Wool can be a good bedding... more »

Cooling vs Breathable Comforters: Why “Cooling” Fails Hot Sleepers

Greg Bailey 7 minute read

Quick answer: Cooling and breathable are not the same thing. Cooling is a first-contact sensation — a fabric or gel that feels cold when you get into bed, an effect that fades within minutes. Breathability is what keeps working for the next eight hours:... more »