Our Materials – Regenerative Wool & Organic Cotton Bedding
Healthier For You & The Earth
What Is Regenerative Farming?
Regenerative farming is more than sustainability — it’s about healing the ecosystem. Instead of simply maintaining the status quo, regenerative agriculture works to rebuild what’s been lost: soil health, biodiversity, clean water, and carbon balance.
This holistic system mimics nature’s cycles to create harmony between land, animals, and people. It’s the reason our bedding feels better, lasts longer, and helps you sleep easier.
As Featured In
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New York Times, what is regenerative farming?
ReadIt’s like yoga, but for farmland...a holistic approach, working with nature, rather than trying to control it.
Sustainability maintains, Regeneration Restores
Beyond Sustainability
While organic farming avoids harmful chemicals; regenerative farming takes a holistic approach by replenishing soil, increasing biodiversity and supporting healthier soils. Our regenerative materials are grown on farms that help restore the land while producing natural, toxin‑free fibers.
not all wool is created equal
Regenerative Wool
We source all our wool from 3.7 million acres of regenerative farms that use natural methods to breathe new life into the soil. As part of the ZQRX initiative, each fleece is hand selected—every single one.
It’s sourced from farms enrolled in the ZQRX regenerative index, which uses real‑time data and on‑the‑ground insight to help growers protect waterways, protect native species and support carbon capture in healthy soils.
This combination of craft and careful stewardship results in wool that feels good and does good.
Super soft
Regenerative Cotton
Produced by small-scale cotton farmers using low-impact regenerative methods, our cotton sheet sets are grown without synthetic pesticides or harsh chemicals, while using up to 90% less water than conventional cotton.
And it means that our cotton fiber is stronger, longer, and softer than regular cotton.
Passionate People + Healthy Planet
Regenerative Farming
Our secret sauce is the people and animals that create it. Our growers comply with standards that demand the best in animal welfare (think healthy, well-fed sheep!), and environmental practice, resulting in strong, white, long-staple fiber.
Beyond Sustainability
Regenerative Future
Our regenerative cotton, wool, and other materials come from climate-friendly farms with revitalized soil that supports natural carbon capture.
It’s how we ensure our products are made in ways that are healthier for you — and gentler on the planet, too.