Healthier For You & The Earth

As Featured In

  • New Tech-Forward Platform Pushes For Regenerative Wool Across New Zealand

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  • ZQRX now works with 460 farms across over 3.7 million acres of land.

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  • What is regenerative farming?

    It’s like yoga, but for farmland...a holistic approach, working with nature, rather than trying to control it.

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Sustainability maintains, Regeneration Restores

Beyond Sustainability

While organic farming avoids harmful chemicals; regenerative farming takes a holistic approach by replenishing soil, increasing biodiversity and drawing down carbon from the atmosphere. Our regenerative materials are grown on farms that heal the land while producing natural, toxin‑free fibres.

not all wool is created equal

Regenerative Wool

We source all our wool from 3.7 million acres of regenerative farms that use natural methods to breathe new life into the soil. As part of the ZQRX initiative, each fleece is hand selected—every single one.

It’s sourced from farms enrolled in the ZQRX regenerative index, which uses real‑time data and on‑the‑ground insight to help growers restore waterways, protect native species and sequester carbon.

This combination of craft and careful stewardship results in wool that feels good and does good.

Super soft

Regenerative Cotton

Produced by small-scale cotton farmers using low-impact regenerative methods, our cotton is free from harmful chemicals and pesticides, while using 90% less water than conventional cotton.

And it means that our cotton fiber is stronger, longer, and softer than regular cotton.

Passionate People + Healthy Planet

Regenerative Farming

Our secret sauce is the people and animals that create it. Our growers comply with standards that demand the best in animal welfare (think healthy, well-fed sheep!), and environmental practice, resulting in strong, white, long-staple fiber.

Beyond Sustainability

Regenerative Future

Our regenerative cotton, wool, and other materials come from climate-positive farms with revitalized soil to help remove and absorb excess carbon from the atmosphere.

It's how we ensure our products are not just healthier for you, but for the planet too.