Better for the Earth, Better for your Home.
As Featured In
Our materials redefine "organic."
Beyond Organic: Regenerative Materials
Think of our materials as "organic plus"—taking the goodness of organic to a whole new level. While organic focuses on avoiding harmful chemicals and promoting natural growth, regenerative goes further by actively improving the environment. Our regenerative methods not only ensure no toxins but also restore soil health, increase biodiversity, and reduce carbon emissions.
not all wool is created equal
Regenerative Wool
Each fleece is hand selected—every single one. A highly skilled ‘classer’ or ‘wizard of wool’ inspects the fiber’s quality and assesses whether it meets our specification.
And ZQRX uses real-time metrics, machine learning, and on-the-ground instrumentation to help growers improve their environmental impact.
Super soft
Regenerative Cotton
Produced by small-scale cotton farmers using low-impact regenerative methods, our cotton is free from harmful chemicals and pesticides, while using 90% less water than conventional cotton.
And it means that our cotton fiber is stronger, longer, and softer than regular cotton.
Passionate People + Healthy Planet
Regenerative Farming
Our secret sauce is the people and animals that create it. Our growers comply with standards that demand the best in animal welfare (think healthy, well-fed sheep!), and environmental practice, resulting in strong, white, long-staple fiber.
Beyond Sustainability
Regenerative Future
Our regenerative cotton, wool, and other materials come from climate-positive farms with revitalized soil to help remove and absorb excess carbon from the atmosphere.
It's how we ensure our products are not just healthier for you, but for the planet too.
