Learn About Our Approach To Sustainability
Nature was right
We source all our material from 3.7 million acres of regenerative farms that use natural methods to breathe new life into the soil.
Regenerative wool farming goes beyond sustainability—it actively restores the environment. By prioritizing soil health, these farming practices enhance biodiversity, improve water retention, and reduce erosion. Healthy soil also captures and stores carbon, helping combat climate change.
Regenerative farming avoids harmful chemicals, promoting cleaner air, water, and ecosystems. The result is wool that’s not only renewable and biodegradable but also produced in a way that nurtures the planet for future generations.
Give More Than We Take
Regeneration may sound scientific, but really, it's radically simple. And it’s a solution that’s just below our feet.
Because now, we must do more than just sustain the planet. Regeneration means restoring, renewing, and replenishing.
It's a little like paying it forward for Mother Nature.
Healthy Planet
It’s an approach to farming that encourages us to leave our planet in better shape for future generations.
And with widespread adoption of regenerative agriculture we could not only combat climate change but help reverse some of its impact.
It's not just about caring for the planet today; it's about ensuring a healthier Earth for all those who come after us.